AI Foundations30 min100% hands-on AILive 1:1
Session 1AIntroduction to AI + Why Claude for Your Marketing
Last updated
Where this fits
Session 1A · AI Foundations
- Module
- AI Foundations
- Length
- 30 min
- Hands-on AI
- 100%
- Format
- Live 1:1
What this session covers Built live on your accounts.
- 013 kinds of AI you'll use in this course
- 02Where AI is great, and where it needs yo u
- 03What AI can do for your marketing
- 04AI myths vs. reality
- 056 reasons we teach Claude for marketing
- 06Built for trust
Key ideas, in plain English
- Artificial intelligence (AI)
- Software that has learned patterns from huge amounts of examples, so it can understand questions, spot patterns and create things: text, images, plans and answers.
- Generative AI
- AI that creates new content. Tools like Claude are "large language models": they write by working out the most useful words to say next, based on everything they learned.
- Why AI sometimes gets things wrong
- AI predicts a likely answer. If it has no real information, it may fill the gap with a confident guess, called a "hallucination".
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You'll leave with
- AI is a well-read assistant: brilliant at drafts, analysis and ideas, and it needs your facts and judgement.
- Claude writes naturally, reads a lot at once, thinks step by step, builds tools, and has no ads.
- You stay in charge: give it context, check its facts, and make the final decision.
For enrolled learners
Inside the full session
- Minute-by-minute session plan
- 1 ready-to-use AI Prompt Card
- 4 homework tasks and a recap sheet
- Session recording to rewatch
Quick check
Claude gives you a statistic about the UAE market, but no source. What should you do?
Ask for the source and check it before using it. AI can be confidently wrong. Ask "Where does this come from?" and verify facts, numbers and rules before you publish.
Build this on your own business
Session 1A is taught live, one-to-one, on your own accounts. Message an LSM advisor to check fit and find your start date.