Foundations90 min39% hands-on AILive 1:1
Session 02Your Customer, Your Offer & Your Numbers
Last updated
Where this fits
Session 2 · Foundations
- Module
- Foundations
- Length
- 90 min
- Hands-on AI
- 39%
- Format
- Live 1:1
What this session covers Built live on your accounts.
- 01Describe your ideal customer in 6 boxes
- 02An irresistible offer has 5 parts
- 03Weak vs. strong offers
- 04What to show at each step
- 05How much can you pay for one customer? (clinic example)
- 06Recommended minimum ad budget during the course
Key ideas, in plain English
- Ideal customer
- The one type of person who needs you most, buys fastest and is happiest with you. Also called your "customer persona".
- Voice of the customer
- The exact words customers use in reviews, WhatsApp chats and calls. Your best ads use their words, not yours.
- Offer
- What the customer gets, at what price, and why they should act now. It is not just your product; it is the whole deal.
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02
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You'll leave with
- Know one ideal customer, and use their own words.
- A strong offer = dream result + proof + speed + low risk + clear next step.
- Know your numbers: what you can pay for one enquiry and one customer.
For enrolled learners
Inside the full session
- Minute-by-minute session plan
- 3 ready-to-use AI Prompt Cards
- Worked UAE example, applied to your business
- How it works in your industry
- 4 homework tasks and a recap sheet
- Session recording to rewatch
Quick check
An ad gets enquiries for AED 30 each, but only 1 in 20 people buy. Another gets enquiries for AED 90, and 1 in 3 buy. Which is cheaper per customer?
The AED 90 ad. AED 30 × 20 = AED 600 per customer. AED 90 × 3 = AED 270 per customer.
Build this on your own business
Session 2 is taught live, one-to-one, on your own accounts. Message an LSM advisor to check fit and find your start date.