Meta Ads90 min40% hands-on AILive 1:1
Session 05Meta Ads 1: How Meta Ads Work + Build Your First Campaign
Last updated
Where this fits
Session 5 · Meta Ads
- Module
- Meta Ads
- Length
- 90 min
- Hands-on AI
- 40%
- Format
- Live 1:1
What this session covers Built live on your accounts.
- 01Boost button vs. Ads Manager
- 02The 6 goals (objectives)
- 03Who should see your ads?
- 04Can your budget learn? (quick check)
- 05Where should the ad take people?
- 06Ad rules that get beginners rejected
Key ideas, in plain English
- Meta ads
- Paid adverts on Facebook, Instagram, Messenger and WhatsApp, all managed in one place called Ads Manager.
- Campaign structure
- 3 levels: Campaign (your goal) → Ad set (who sees it, where, budget) → Ad (picture/video + words).
- Learning phase
- The first days when Meta's AI is learning who responds. It needs about 50 results a week per ad set. Big changes restart it.
01
02
03
You'll leave with
- Use Ads Manager; pick the goal closest to money you can track.
- Start simple: 1 campaign, 1–2 ad sets, 3–6 ads, and let it learn.
- Judge by cost per SERIOUS lead. Claude plans and checks; you launch.
For enrolled learners
Inside the full session
- Minute-by-minute session plan
- 4 ready-to-use AI Prompt Cards
- Worked UAE example, applied to your business
- How it works in your industry
- 4 homework tasks and a recap sheet
- Session recording to rewatch
Quick check
Your ad got 40 leads at AED 25, but only 2 were serious. What's your cost per serious lead?
AED 500. 40 × AED 25 = AED 1,000 spent ÷ 2 serious leads = AED 500 each.
Build this on your own business
Session 5 is taught live, one-to-one, on your own accounts. Message an LSM advisor to check fit and find your start date.