Google Ads90 min39% hands-on AILive 1:1
Session 08Google Ads 1: Be Found When People Search
Last updated
Where this fits
Session 8 · Google Ads
- Module
- Google Ads
- Length
- 90 min
- Hands-on AI
- 39%
- Format
- Live 1:1
What this session covers Built live on your accounts.
- 01Instagram vs. Google: different moods
- 02Google campaign types
- 03Avoid the "Smart campaign" trap
- 04The keyword ladder: start at the top
- 05How much can you pay per click? (AC repair example)
- 06Google beginner mistakes
Key ideas, in plain English
- How Google picks ads
- Google shows the ads that are most relevant to the search, not just the highest bid. Relevant ads can pay less and still rank higher.
- Search intent
- The reason behind a search. "Emergency AC repair Marina" means "help me now". "How much does AC servicing cost" means "I'm just researching".
- Keyword Planner
- Google's free tool that shows how many people search for a word each month, and roughly what a click costs.
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02
03
You'll leave with
- Google is for people already looking, so match their exact words.
- Start with "buy now" keywords and block the wrong searches.
- Claude suggests; Google's Keyword Planner confirms.
For enrolled learners
Inside the full session
- Minute-by-minute session plan
- 2 ready-to-use AI Prompt Cards
- Worked UAE example, applied to your business
- How it works in your industry
- 4 homework tasks and a recap sheet
- Session recording to rewatch
Quick check
Which search is most likely to become a paying customer for an AC repair company?
"AC repair near me now". "Near me now" signals urgent buying intent. The others are research or job seekers.
Build this on your own business
Session 8 is taught live, one-to-one, on your own accounts. Message an LSM advisor to check fit and find your start date.