Google Ads90 min39% hands-on AILive 1:1
Session 09Google Ads 2: Build Your Search Campaign
Last updated
Where this fits
Session 9 · Google Ads
- Module
- Google Ads
- Length
- 90 min
- Hands-on AI
- 39%
- Format
- Live 1:1
What this session covers Built live on your accounts.
- 01How a Search campaign is organised
- 02Write headlines of every type
- 03Settings that save money
- 04Choosing how Google bids for you
- 05Search campaign mistakes
Key ideas, in plain English
- Ad group
- A small group of similar keywords with ads written just for them. One service = one ad group.
- Responsive search ad
- You write up to 15 headlines (30 characters each) and 4 descriptions (90 characters). Google mixes them to find the best combination.
01
02
You'll leave with
- One service = one ad group, with its own ads and page.
- Write 15 headlines of different types; Google finds the best mix.
- Check settings: Display off, location Presence.
For enrolled learners
Inside the full session
- Minute-by-minute session plan
- 3 ready-to-use AI Prompt Cards
- Worked UAE example, applied to your business
- How it works in your industry
- 4 homework tasks and a recap sheet
- Session recording to rewatch
Quick check
Someone searches "AC duct cleaning JVC". Where should your ad send them?
A page abo ut duct cleaning in JVC. The closer the page matches the search, the more people enquire, and the less you pay per click.
Build this on your own business
Session 9 is taught live, one-to-one, on your own accounts. Message an LSM advisor to check fit and find your start date.