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LSM Institute
Guide 12 of 125 steps

How to create ad images with AI without misleading customers

By Niveth N R, Digital Marketing TrainerUpdated

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Three key takeaways

  1. 01

    Truthful images only: never show a product, dish or result you don't deliver.

  2. 02

    Real reference photos keep your actual product accurate.

  3. 03

    Add final text (especially Arabic) yourself in a design tool.

How to do it Step by step.

  1. 1

    Write a brand guide

    A short Brand Creative Kit: colours, photo style, tone of voice, and what to never do.

  2. 2

    Brief the image

    Subject, setting, style and light, layout (space for a headline), size (4:5 feed, 9:16 Reels, 1.91:1 Google) and what to avoid.

  3. 3

    Upload a real reference

    Give the image tool a real photo so your actual product, dish or space stays accurate.

  4. 4

    Improve one change at a time

    "Make the light warmer", "leave space at the top for a headline".

  5. 5

    Check before you publish

    Hands, text, cultural fit and truthfulness. Add final text in a design tool and follow each platform's disclosure rules.

Teaching example

Example: a restaurant's iftar ad (teaching example)

  1. 01The AI image shows a dish the restaurant doesn't serve
  2. 02Fix: regenerate using the real dish photo as reference
  3. 03Never show what you don't sell: it misleads customers and breaks trust

Common mistakes and what to do instead.

  • AvoidInventing products or dishes

    InsteadUse real photos as reference

  • AvoidTrusting AI-written text in images

    InsteadAdd final text yourself

  • AvoidFake customers or testimonials

    InsteadUse real reviews only

  • AvoidCopying competitors or celebrities

    InsteadCreate your own original look

Frequently asked questions

Do I have to label AI images in ads?

Platforms have rules on disclosing realistic AI-generated or altered content, especially for sensitive topics. Check the current rules on each platform before publishing.

Which tool makes the images?

LSM uses ChatGPT for ad visuals, with Claude writing the brief and checking quality. You approve everything.

Can AI write Arabic text on images?

AI often misspells Arabic. Add final Arabic text in a design tool and have a native speaker check it.

Sources

Examples are teaching examples, not real client results. Platform features and rules change; check the official pages before you act.

Digital Marketing with AI, one-to-one

Build it on your own business with Niveth N R, over 14 live sessions. Message an LSM advisor to check fit.

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