Meta ads vs. Google ads: which is better for my UAE business?

Three key takeaways

1. 01

   Ask one question: are people already searching for what I sell? Yes → Google first. No → Meta first.

2. 02

   Google suits urgent needs and services; Meta suits visual products, offers and new demand.

3. 03

   Start with one main channel and one support channel, and judge both by cost per customer.

How to do it Step by step.

1. 1

   Pick one result

   Decide the one result you want: a sale, an enquiry, a visit or a booking. The channel follows the goal, not what's trendy.

2. 2

   Check search demand

   Look up your main services in Google Keyword Planner. If people search for them every month, Google Search can capture that intent.

3. 3

   Match the mood

   On Instagram and Facebook people are relaxing and scrolling, so you interrupt them with a good idea. On Google they are actively looking, so you answer their question.

4. 4

   Fit it to your budget

   LSM guidance is from AED 1,500 a month for one channel, or AED 3,000 for Meta + Google. With a small budget, do one channel well first.

5. 5

   Compare by cost per customer

   Track every lead in one sheet and compare channels by what one paying customer costs, not by clicks or likes.

Common mistakes and what to do instead.

• AvoidBeing on every platform at once

  InsteadStart with 1–2 channels and do them well

• AvoidChoosing by likes or clicks

  InsteadChoose by cost per customer

• AvoidRunning Google without tracking

  InsteadSet up conversions first

Frequently asked questions