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Guide 08 of 125 steps

Google Business Profile: how to get more calls and reviews in the UAE

By Niveth N R, Digital Marketing TrainerUpdated

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Three key takeaways

  1. 01

    Your Google Maps listing is free and often decides whether people call or visit.

  2. 02

    Reviews and replies build trust with people deciding where to go.

  3. 03

    Never fake reviews: it can get your profile penalised.

How to do it Step by step.

  1. 1

    Complete the basics

    Right primary category, correct address, phone, website or WhatsApp link, and services or menu listed with short descriptions.

  2. 2

    Keep hours accurate

    Update opening hours for Ramadan, Eid and public holidays so people don't arrive to a closed door.

  3. 3

    Add photos and posts

    Upload fresh photos weekly and post offers, news and events.

  4. 4

    Ask at the happiest moment

    Ask for reviews right after great service. Make it easy with a QR code on the bill or a WhatsApp link.

  5. 5

    Reply to every review

    Reply within 48 hours, especially to negative reviews, calmly and helpfully.

Teaching example

Example: a café with 3.8★ and no replies (teaching example)

  1. 01Fastest free improvement: reply to every review, and ask happy guests for new ones
  2. 02Add fresh photos of real dishes and update Ramadan hours
  3. 03Post the weekday offer weekly

Common mistakes and what to do instead.

  • AvoidWrong or vague category

    InsteadPick the most specific category

  • AvoidOutdated hours

    InsteadUpdate for Ramadan and holidays

  • AvoidIgnoring reviews

    InsteadReply within 48 hours

  • AvoidFake reviews

    InsteadOnly real customers

Frequently asked questions

Is Google Business Profile free?

Yes. It's a free listing on Google Maps and Search with your address, hours, photos, reviews and a call button.

Can I ask customers for reviews?

Yes, ask genuine customers. Don't offer incentives for positive reviews or post fake ones.

Does it help with Google Ads?

Yes. A linked, well-rated listing can show your location and rating alongside ads, and supports local campaigns.

Sources

Examples are teaching examples, not real client results. Platform features and rules change; check the official pages before you act.

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