The CREATE Prompt Formula: Write Better AI Prompts

Three key takeaways

01
Most weak AI answers come from weak briefs, not weak tools.
02
Evidence (reviews, numbers, screenshots) is what makes answers specific to you.
03
Ask the AI to show its thinking, and to ask you questions first when unsure.

1
C · Context
Your business, customers, numbers and situation: "I run a skin clinic in JLT; most customers are working women aged 28–45."
2
R · Role
Who the AI should act as: "Act as a UAE marketing expert who prefers simple setups."
3
E · Evidence
Real information you paste: reviews, exports, screenshots. Remove personal data first.
4
A · Ask
The one job you want done: "Write 10 ad headlines." One clear task per prompt.
5
T · Thinking
How it should work it out: "Ask me questions first", "show your calculations", "quote real reviews as proof".
6
E · Expected output
Format, length, language and limits: "a table, under 100 words, English and Arabic".

Teaching example

01Context: I run a skin clinic in JLT. I want to know why customers choose us.
02Evidence: [30+ Google reviews, names removed]
03Ask: Find the top 5 things customers love, the top 5 problems they had before us, and the top 5 fears.
04Thinking: For every point, quote 2 real lines from the reviews. Don't invent anything.
05Expected output: A table, then 10 ad headlines using their words.

Yes. It's a briefing checklist, so it works with any AI assistant.

Tags are optional labels that help separate parts of a long prompt so the AI doesn't mix them up.

As long as it needs to be. A few clear lines with real evidence beat one vague sentence.

Examples are teaching examples, not real client results. Platform features and rules change; check the official pages before you act.